Session #3 - How to Build a Profitable Website Fast

• The age old marketing question, "how do I pick a niche?"... SOLVED! Listen and watch as we give you the criteria for choosing your perfect niche...
• Why choosing an "impossible to forget" domain name can mean the difference between a prospect clicking on your link, or disappearing forever into the ether...
• How to create your very own cash generating website quickly, and without paying a red cent!
• The secret formula for generating as much valuable content as your prospects and customers desire... without doing a lick of extra work!
• The 4 ways to monetize your site so that it pumps out repeat profits for work you do only once!
• Finally! How to overcome the time vampires of information overload, random internet surfing, and the multiple emails that hit your inbox every day...
• Discover, hands down, the BEST content delivery system and publishing platform online...

Session #4 - How to Discover What your Market Wants to Buy

• How to get "X-Ray Vision" with your prospects and customers, so you can pinpoint exactly what their deepest needs are, and then fulfill it for them!
• 7 unique ways to gather (and profit from!) market research data about your market...
• The FREE program you can use to determine WHO your website visitors are, WHERE they came from, WHAT keywords they used to find you, WHEN they came to your site, and HOW long they've stayed there!
• The sneaky, outsourcing site trick you can use to glean new ideas for your business! And no, it has nothing to do with hiring outsourcers...
• Why going OFFLINE for your ONLINE questions will yield you some of your most profitable and profound research...

Session #5 - Multiple Streams of Internet Income

• The BEST ways to make money online... and how you can use ALL of them to create surges of passive income for yourself!
• How to apply the contextual advertising model TODAY (like Adsense) so that it still generates passive income to your site...
• An overlooked, but critical component of affiliate marketing that could mean the difference between making pennies a day, or putting 4,5, even 6 figures into your bank account each and every month...
• The secrets of the "Guru" business model! If you've ever wanted to have 100% control of your business, see your name in lights, and keep the lion's share of your profits, then you're going to want to see what this is all about...
• How to have your cake and eat it too - by applying a Guru/Affiliate profit model! Combine the best of the hands-off Affiliate model, with the 100% control and equity retention of the Guru Model, and make a KILLING in your business...

Session #6 - How to Become an Expert in Any Field Almost Instantly

• The 4 critical steps to Expert Status...
• Have you heard of Coca Cola? Microsoft? How about Dr. Adsense? ;o) That's the critical importance of branding, and here's how YOU can tap into its enormous profit producing power...
• The 3 questions you need to answer - on your own - to create your "impossible-to- forget" brand.
• How "micro-niche-ing" can simplify your sales message, make your customer transactions run smoother, and cause your business to become magnetically profitable, all by narrowing your target market!
• The deadly "Expert Myth" mistake that ambushes unwary entrepreneurs like a bear trap... and how you can avoid it!
• 6 credential boosting strategies that will give you the coveted "halo-effect" you need as an Expert.
• How a simple, consistent blog can be the start of your information marketing empire!
• The 3 best "bang-for-your-buck" publicity sources, and how you can still use the "power of the press" to create a flood of pre-qualified leads for your business.
• Entrepreneurial Publishing - The lazy business owner's way to get your book published... without dealing with a literary agent, stuffy publishing houses, and extended waiting periods!
• A step-by-step system for getting yourself booked SOLID with speaking gigs! Plus - how doing this will exponentially boost your credibility, and brand you as an established expert.

Session #7 - Creating the Irresistible Offer with Front End Products

• The 7 elements of creating an offer SO irresistible that it will literally have your prospects tossing and turning, unable to sleep, until they finally buy your blasted product or service!
• The crucial components of creating a "Virtual Bribe" so appealing that almost forces a prospect to enter in her name and email address to get it. In short, this is how to build a huge and profitable list!
• 6 easy ways to create your own, high perceived value Virtual Bribes. Plus - 6 sources where you can quickly find this content without doing any of the work yourself...
• The 4 reasons why you need to create an irresistible offer BEFORE you write a word of copy, create your product, or begin building your website.
• Why analyzing your OWN buying habits can be one of the most insightful ways you can create an irresistible offer. Plus - 6 questions you can ask yourself for this very purpose!

Session #8 - How to Develop a $297 Information Product

• The 5 elements of creating the strongest possible offer for your $297 product. Note: These are tested and proven components that work SPECIFICALLY for this price point! DON'T follow these at your own peril...
• 6 ideas to generate all the profitable $297 (and higher) products you could ever desire...
• The crucial distinction between what your prospects and customers WANT and what they NEED. Basing your product on the wrong one could permanently cripple your business!
• The Holy Trinity of the information marketing business... and why missing any one of these 3 will take your business to a place where there is "weeping and gnashing of teeth!"
• The ONLY way you will be able to justify a high price point with your product...
• 5 ways to create a killer affiliate program - and attract cooperative JV partners - to ensure the success of your product launch.
• How to properly apply testing, case studies, and testimonials to your product, and ramp up your product launch's profits by 50%, 100%, and higher!

Session #9 - How to Profit from Continuity and Coaching Programs

• How to layer in the valuable passive, reoccurring income model for your business, no matter what you're selling...
• No "propeller head" techie geek needed! How to set up your very own, cash-generating membership site in 4 easy steps...
• 5 questions to consider when determining the pricing for your membership site... get this part wrong and you MAY get a trickle of customers here and there... do it correctly and witness a flood of eager customers hitting your site, credit cards in hand...
• 6 powerful psychological triggers that cause long term customer retention, a strong feeling of community, and an unbearable fear of loss if your members even THINK about dropping out...
• The simple - and free -- strategy you can use immediately to increase conversions to your membership site. Plus - how to create an additional stream of income you've probably never considered...
• The secrets of creating an offline newsletter that generates passive revenue, brands your business identity, and acquires customers you would have never gotten otherwise...
• How to generate all the content you need for a successful and profitable membership model - online or offline - without doing any extra work yourself!
  

Session #10 - Affiliate Marketing: Turning Content to Cash

• The only 4 things people online search for, and how this information will dramatically simplify your ability to monetize your website...
• 7 ways to churn out a never-ending stream of content that will have your prospects and customers amazed and delighted... and your competition wondering how the hell they'll compete with you...
• If you've ever wanted to discover the "Easy Button" for passive Internet income, you're going to want to go through Session #10 a few times!
• The passive profit power of Contextual Ad Services! My top 6 recommended services, and how to use them for maximum effectiveness.
• 4 affiliate program models, and how you can run them in the background to smooth the income peaks and valleys in your core business...
• 3 resources to find the most profitable and generous physical product affiliate programs... 4 resources to find the best digital affiliate programs...
• 3 resources for the best continuity affiliate programs... and the 5 top Pay-Per -Action affiliate programs!
  

Session #11 (Traffic 1)

• At last... Search Engine Optimization (SEO)... demystified! Forget all the confusing acronyms and buzz-words. Let us guide you through everything you need to know, and more importantly, everything you DON'T need to know...
• Why choosing and using the correct keywords on your site are critical to getting organic traffic, inbound links, and higher page rankings. Translation: keywords are a critical element of your website's (and business's) success!
• 5 ways to make Google fall in love with your site! (Hint: Google wants to see a "complete package" with congruent site structure) Implement all 5 of these strategies and watch Google reward you with a healthy stream of good, qualified traffic...
• 6 hyper-effective methods to create strong inbound links (which is what you want for maximum traffic and higher page rankings!)
• The one, easiest, and most effective Search Engine Optimization strategy you should be doing, even if you're not going to do ANYTHING else... (it's that important!)
• Why old, established link directories are still a good source of traffic. Plus -- the top 10 link directories that InfoMedia STILL uses, and how you can use the same strategies to boost your visibility and quality traffic...
• The ONLY reason you should participate in a forum or community... and no, it's NOT to exchange links!
• Have you ever wondered whether RSS feeds are considered new content to Google? Here's the answer...
• Or have you ever had a site with lots of inbound links, changed hosting plans and lost those links, and wanted to know if there was a way to get them all back? If so, the Q&A section answers these questions and more...

Session #12 - (Traffic 2) Pay-Per-Click Profits

• A step-by-step setup of a Google Adwords campaign that ANYONE can understand, even if you have no idea what "PPC" stands for!
• How, for every $1 you earn in the first sale, you can get an additional $5 to $10 … sometimes more … sometimes even recurring … once you understand this simple, yet revolutionary new system!
• 40% of online advertising revenue is 'search' marketing. Discover how you can position yourself directly in front of this massive parade of traffic to cherry pick your most desirable prospects.
• How to legally and ethically 'exploit' Adwords to help you achieve your goals. Whether you want to build a massive subscriber list to your newsletter, create highly targeted traffic in an obscure niche, or even brand yourself or your product to the public!
• How to leverage the immense power and reputation of Google by accessing a network that produces over 200 million daily searches, contains over 25 billion searchable web pages, and includes hundreds of Google Properties, Search Partners, and Content Partners.
• How to select the EXACT prospects you want to bring to your website, through a simple process of choosing the most relevant keywords and ad text (A brain dead simple and foolproof formula that you apply once, and profit from again and again!)
• The MOST important step in optimizing your landing page for maximum quality, effectiveness, and profits. This step is so overlooked that knowing it (and applying it) will instantly put you ahead of 98% of the Internet Marketers out there.
• The easiest way to maximize your keyword effectiveness... even if you're in a monstrously oversaturated niche, competing against corporations with huge advertising budgets, and you're a one man shop running your first Adwords campaign!
• Sneaky little strategies to ethically 'spy' on your competition before planning your bidding strategy. PLUS - a powerful, FREE resource that is sure to dramatically minimize your costs!

Session #13 - Offline Marketing Secrets

• The 4 most profitable methods of offline marketing, and how you can exploit them to enhance your online profits!
• How to seamlessly integrate online and offline marketing (Hybrid Marketing) to uncover profit pockets that you would otherwise never have discovered!
• The secrets of getting radio and newspaper placing at 30%,50%, even 75% off the normal price...
• How a simple offline postcard campaign can generate a massive Return-On-Investment when done the way we show you...
• Why some customers simply won't respond to online marketing, and how you can overcome their fear and skepticism by layering in a cheap, but powerfully effective offline step into your marketing funnel..

Session #14 - Social Media Marketing
 

• Why, even with all the technology at our disposal, the immense power of Social Media can be boiled down to a single word...
• The 6 most powerful Social Media Marketing sites and how to use them to build your brand, your credibility, and authority within your market.
• Why authenticity trumps professionalism in Social Media, and why being "sales-y" can mean death for your Social Media image...
• Social Media Myth Busted! How you can effectively leverage the power of Social Media, generate buzz and qualified traffic to your sites... and still have a life!
• The virtual "water cooler" of the 21st century, and how properly exploiting this simple Web 2.0 platform can dramatically boost your business's brand and credibility!
• The almost unlimited, but virtually untapped power of video marketing, and the REAL way you can use YouTube - as an authority site - for SEO and traffic...
• How to integrate all 6 of the above-mentioned sites to create a Social Media Marketing culture of loyal friends, fans, and followers who associate with you, simply because you're YOU!

Session #15 - Selling With Words: Copywriting Made Easy

• How to create a killer headline that grabs your readers by the eyeballs and almost forces them to continue reading your sales message!
• 4 emotional triggers hardwired into your prospect's brains that compel quick action. Here they are, and how you can profit from them...
• How to tap deep into your reader's emotional reservoir, trigger their most irrational buying state, and create a tidal wave of profits for yourself... as many times as you desire!
• The anatomy of InfoMedia's million dollar copywriting formula! The 6 essential components that go into every single sales message we write - responsible for several million dollars in sales every year...
• 5 under-the-radar techniques you can position immediately into your next piece of sales copy that creates automatic trust, rapport, and credibility within your readers. Best Part - the sale becomes a happy byproduct!
• 7 ways to blow every one of your prospect's objections out of the water! By using these psychological techniques you will reduce anxiety, reduce your return rate, and create customers for life!
• The hypnotic power of storytelling, and how you can fly - undetected - underneath a prospect's "sales radar" and STILL get the sale!
• The most beautifully written sales copy doesn't mean a thing unless you CLOSE THE SALE! Here are 6 tools you can use to stop dilly-dallying and ask for the order! (Like John Carlton says, when it's game time, it's either money-in-your-pocket or blood on the walls!)
• How using a compelling video message in your sales message (and for your testimonials) can dramatically boost your response and conversions! Hint: the script for your video is STILL copywriting!
  

Reserve Your Copy Now!

Soar...

Session #16 - How to Automate Your Marketing for Maximum Profits

• The TRUTH about setting up a 4-Hour Work Week Business... and why it may NOT be what you want!
• How to create a business that, when you are out of the office for days, weeks, even months (playing with the kids, on vacation, or just taking a sabbatical), your business doesn't just survive... it THRIVES! Here's how...
• 3 ways you can get free and low cost workers to build a hands-off, auto-pilot business -- that YOU own -- not one that owns YOU...
• 5 specific technology tools you can exploit to automate everything from your autoresponder emails, content delivery, even blog posts!
• How automating your business will give you an infinitely clearer perspective so you can work ON your business, not IN it, give you the luxury of hands-off reoccurring and growing income, and, if you choose, an exit plan to sell off your business for a king's ransom!

Session #17 - How to Double your Sales with an Outbound Call Center

• The 6 principles of successful selling... and how to translate them to the phone for maximum sales conversions...
• How to find the best, hardest working, and most dependable call center representatives for your new sales team... from the most unlikely of sources!
• The secrets to building a high performance, high volume call center sales team! Hint: "fast" doesn't necessarily mean "profitable..."
• How to apply the tried and tested "Top Grading" hiring process to create a sales team that not only self-funds your operations, but generates 10x the income you are giving each representative!
• Why call centers are a HUGE missed opportunity and revenue stream for most Internet businesses, and how you can pick up this extra income stream almost immediately! (Since there are a LOT of prospects who still don't trust the Internet, you will be hitting an entirely new pocket of buyers!)

Session #18 - The 7 Essential Traits of Transcendent Marketers

• Why you will never reach true success and "Transcendent Marketer" status unless you pursue your passion markets...
• The 4 quadrants of Choice, and why it's imperative you choose which quadrant you want to be in begin before branding and marketing yourself!
• The 6 types of psychological triggers that a Transcendent Marketer uses, to become a Master of Influence...
• How the power of the "3 O's" can greatly clarify your positioning in your market and increase your sales!
• The 4 components of the D.I.S.C. personality model, and how you can create powerful partnerships and teams by doing what you are good at, and partnering with people who excel at what you lack!
• The true definition of having an "abundance mentality" (no, it has nothing to do with "The Secret") and why having this mindset will dramatically increase your chances of success...
• How to train yourself to view your market in such a way that you pick up on new ideas and opportunities that your competitors miss... and capitalize on them!